Consumer Products & Energy
Our flagship Next Level Premium Energy Drink and a growing portfolio of consumer products built for performance and an upscale, global audience.
Welcome to the Next Level
Innovation · Performance · Growth
The all-in-one group helping ambitious brands and organizations reach the next level in their industry.
Brand · NextLevel Premium Energy Drink
(opens in a new tab)Partner · Streamline I.T EMEA
(opens in a new tab)Brand · NEXT LEVEL Athletic Dept.
(opens in a new tab)Partner · AVMG Digital
(opens in a new tab)Featured · PRESTIGE La Casa
Next Level Energy Group is a diversified multinational enterprise that builds, operates, invests in, and scales ventures across consumer products, technology, healthcare, media, sport, real estate, and beyond. We exist to transform ambitious entrepreneurs, organizations, and communities into scalable, sustainable, and profitable ecosystems that drive long-term economic growth.
Operating as a fully integrated enterprise, we combine complementary business units — sharing capital, talent, technology, and brand reach — to create multiple recurring revenue streams and a resilient global ecosystem built to scale across both developed and emerging markets.
Our flagship Next Level Premium Energy Drink and a growing portfolio of consumer products built for performance and an upscale, global audience.
Health technology and software solutions designed to improve outcomes, streamline operations, and support providers and the patients they serve.
AI, intelligent automation, and data-driven systems that optimize operations, raise productivity, and sharpen decision-making across the group.
Cloud infrastructure and digital transformation that modernize how organizations build, scale, and operate in a connected world.
Brands, talent, and content across sport, music, media, and entertainment — building global audiences and new revenue streams.
Training, entrepreneurship, and youth-empowerment programs that build skills and create future economic opportunity.
Disciplined capital deployment and strategic partnerships that strengthen positioning and unlock long-term value.
Hospitality, landmark, and infrastructure development across the Caribbean, Africa, and beyond.
Corporate structuring, governance, compliance, and risk management that give every venture an institutional-grade foundation.
Our long-term vision is to build a globally recognized enterprise defined by innovation, disciplined asset management, and strategic partnerships. We don't simply advise businesses — we build, operate, invest in, and scale the next generation of global enterprises.
Elevate. Innovate. Dominate. Fueling Performance. Empowering Innovation. Creating Global Impact.
At Next Level Energy Group, our leadership team brings together decades of cross-disciplinary expertise to drive innovation and growth on a global scale. By combining deep vertical knowledge with an interconnected consulting approach, our executives empower the world's most ambitious brands to navigate complexity and unlock new market opportunities.
From festival stages to industry summits, Next Level Energy Group shows up where culture and business meet.
Next Level Energy Group is the official brand ambassador at HOT 97’s Summer Jam, with live performances from our brand ambassadors MAX B and NDO CHAMP.
Tickets at summerjam.hot97.comOur launch campaign reached 20,000+ people and 27,000+ views in under 48 hours — over 90% aged 18–44 across North America.
Two ways to hear it: HOT 97 live on air, and the Next Level playlist on Spotify — both stream right here, no app required.
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Tracksuit Collection
Crafted for athletes and go-getters who demand performance, style, and confidence — every detail is designed to keep you moving forward, on and off the field.
Icon · Performance · Elite · Training
Moisture-wicking · Breathable · Stretch comfort · Quick-dry · Durable & lightweight · Premium zippers · Embroidered logo
Built to move you forward.
Featured development · Accra, Ghana · developed by I2 Development
A landmark mixed-use residence moments from Kotoka International Airport — curved towers wrapped in green terraces, rooftop infinity pools, and a retail and lifestyle podium. From 1- and 2-bedroom apartments to expansive Royal Penthouses.
Curved towers wrapped in greenery, moments from Kotoka International Airport.
Rooftop pools, a state-of-the-art gym and spa, an elegant lobby with concierge, and a retail & lifestyle podium.
From 1- and 2-bedroom apartments to Royal Penthouses — finished in stone, marble and warm wood.
Step inside the property in an interactive 3D walkthrough.
Take the tour (opens in a new tab)A global entertainment, media, and brand development powerhouse — with a new registered office at One World Trade Center, New York City.
In a landmark move bridging entertainment, consumer brands, technology, and culture, Azure Ventures Holdings Inc. — through its media and entertainment division AVMGDIGITAL — has merged its media assets with the Next Level Energy Group to form a new global media enterprise: Next Level Energy Studios.
The result is a fully integrated media, content, and talent company built to operate at the intersection of sports, media and entertainment, consumer products, technology, and lifestyle branding — combining Azure Ventures' entertainment infrastructure with the Next Level Energy Group's global brand ecosystem.
Feature films, scripted and unscripted television, documentaries, and streaming content for global audiences.
Management, publishing, distribution, marketing, and brand partnerships for emerging and established artists.
Content creation, sponsorship activation, personal branding, and media development for athletes.
Platforms and programs that help creators and entrepreneurs produce, monetize, and grow their audiences.
Connecting global brands with entertainment properties, talent, and audiences through integrated sponsorship and licensing.
AI, digital rights management, and data-driven audience tools that modernize how content is created and monetized.
Built to discover, develop, and elevate talent across North America, Europe, Africa, and the Middle East.
Coverage, announcements, and editorials on Next Level from across our markets.
Chairman & Group CEO Phillip Grosse announces the formation of Next Level Energy Studios and a new chapter built on relentless reinvention and cultural diversification.
Read article
HOT 97 reports on the launch of Next Level Energy Studios — the Group's new media, content, and brand-innovation platform — and the strategic partnerships, spanning music, sports, and culture, that will carry the Next Level mission to wider audiences.
Read on hot97.com
Next Level Energy Group backs the African Armwrestling Championships in Accra with a $45,000 package and more than 200 cartons of product, extending its support to the Armwrestling Federation of Africa and the World Armwrestling Federation.
Read on graphic.com.ghNothing loads from HOT 97 or Spotify until you start a player. More in our Privacy Policy